STRATEGY, COMMUNICATION AND MARKETING

A wide-ranging communication campaign
A media plan for 2008 covering the whole of the professional and specialised media in France and Europe, over a period of ten months.

Direct marketing campaign targeted to professional visitors.
Information diffused to 100 000 prospective visitors :
e-mailings, newsletters, invitations...

Public relations campaign before, during and after the event
Regular contact with the professional and specialised media, in France and Europe, to optimise promotion of the event and its exhibitors, diffusion of information and press releases..